NEWNESS Puts the CARE in Skincare with Skincare Summer School

NEWNESS, a social livestreaming platform that celebrates authenticity in the beauty industry, today announced Skincare Summer School — a new series that is breaking down barriers (just not skin barriers!)

The three month program, hosted exclusively on NEWNESS, is just one of the ways the platform is empowering creators, viewers and brands to crowdsource their shared knowledge and experiences in an effort to bring genuine human connection and trust back to social media. Skincare Summer School welcomes all opinions and recommendations as a valued part of the lesson plan.

“A word I’d use to describe NEWNESS is refreshing,” says aspiring esthetician and NEWNESS creator Melody Jones (also known as Melroseglow online). “It's a safe space to connect with other beauty lovers that feels more intimate than other social media platforms. With Skincare Summer School, I get to engage with brands in this same approachable way.” Through Skincare Summer School, participants are given the opportunity to chat with leading skincare brands via fun and educational content, alongside like-minded “skintellectuals.” Other benefits include livestreams from relatable creators, challenges, giveaways, and so much more.

“One of our goals with Skincare Summer School is to help bridge the gap in trust between beauty seekers and brands,” said Jenny Qian, Founder and CEO of NEWNESS. “Social media has helped to cultivate a new generation of skincare lovers— myself included!—but it’s still hard to know if that product or technique is right for me. I’ve always wanted a place online where I could go to have real discussions with brands and other skincare lovers who were just as passionate about skincare as me. We’re thrilled that NEWNESS be that home by providing an intimate space for the beauty community to meet and converse with each other, other creators, and now their favorite brands in an authentic, jugement-free way.”

“And for brands, studies show that 81% of consumers say that trust is a deciding factor in purchase decisions,” continued Qian. “We want to help brands build trust and create long-term relationships with beauty seekers by offering them a platform to spark authentic dialogue that’s intimate and transformative.”

Beauty and skincare lovers can tune in for:

If you missed it, you can watch:

OSEA, Wander Beauty, Matter of Fact, and Kiramoon are also scheduled to participate, with more brands being added each week!

"As an esthetician, I'm happy to be part of this platform that helps provide fellow skincare and beauty enthusiasts a safe place to ask questions, learn in fun ways and support each other," said Jordan Samuel Pacitti, founder and CEO of Jordan Samuel Skin. “I can’t wait to share tips and tricks that I have learned in both theater dressing rooms and skin treatment rooms as part of NEWNESS’s Summer School, starting with proper cleansing and retinol usage—two of the foundational aspects of a solid skincare routine.”

As part of the program, products from the participating Skincare Summer School brands will be included in a monthly skincare box available to qualifying creators—allowing them to continue the conversation long after the brand livestreams have ended.

“The concept is so fun, and you can just give your honest opinions without any obligations or approval needed,” shared aspiring esthetician and NEWNESS creator Rachel Russell (known as skincarewithrae online). You’re here to talk about products and brands, but you get to be yourself!”

Click here to learn more and enroll in Skincare Summer School.

NEWNESS is a social livestreaming platform created for beauty lovers, by beauty lovers. Born from the belief that there is a special magic in livestreaming, NEWNESS empowers its community to create meaningful moments together by celebrating all things beauty.

Whether they’re going live with their daily makeup routine or connecting with other beauty enthusiasts in the chat, NEWNESS creators and viewers are empowered to authentically express themselves.

Backed by leading investors including Sequoia Capital, NEWNESS' mission is to provide the beauty community with an inclusive space for exploration, connection and conversation. Where one might see an audience to engage, we see a community of best friends inspiring one another. See you in the chat! Learn more at http://www.newness.com.

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