A new Game Up collection of makeup and skin products has been launched by e.l.f. Cosmetics. The collection features bright colors.

E.l.f. Cosmetics has launched a limited edition collection called Game Up, “where gaming meets makeup and skincare.”

The brand said, “With electric shades, high-energy scents and supercharged formulas, it’s giving high scores at low prices.”

The collection is available on the website now and will be available at Target stores and online on July 10.

The collection features bright, creative colors. Here are the items in the Game Up collection:

Each Game Up product contains a secret code that can be redeemed for bonus points, gift cards and more. Play the game by joining e.l.f.’s Beauty Squad loyalty program. Beauty Squad members who collect the entire Game Up collection and enter all the secret codes will win a surprise product reward.

A new Game Up collection of makeup and skin products has been launched by e.l.f. Cosmetics. The collection features bright colors.

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